Management Information Tools, Inc. (MITS), a leading provider of Advanced Reporting and Analytics solutions, understands the complexity of Business Intelligence. The key to their success is turning that complexity into straightforward, manageable solutions for their clients.
To align with that philosophy, MITS wanted to update their website experience to more easily connect visitors to their sales staff and product information.
We started by diving into the vast amount of content on MITS’ existing site and working with their team to distill only what was most relevant to visitors to the site. We then focused on re-architecting the site to make that information more easily discoverable, adding a new Industries section to allow the client to highlight their expertise and to tailor content for those specific industries. The revamped mits.com has led to increased contact with sales staff enabling more personalized service with their prospects.