Kakuro Rally is a math-based puzzle game we developed for iOS. It was our goal to create a fun, challenging game for consumers that would also allow us to explore and understand various aspects of the iOS universe. Developing internal applications for release to consumers allows us the freedom to test new ideas with real-world feedback. The response from users has been an integral part of the development process.
With Kakuro Rally, we focused on gaining an understanding of the effectiveness of in-app purchase, feature upgrades, and the use of various advertising networks. The result was a full-featured, entertaining, and challenging puzzle game for the iPad and iPhone, which provided powerful insight into iOS marketplace.